Rapid advancements in machine learning are creating a whole new set of content marketing tools for producing and delivering hyper-personalized content at scale. In view of the accelerated speed at which the machine learning and content automation markets are set to grow over the next 3-5 years, we expect brands and agencies who don't use them may be left behind. Clearly, users prefer to receive tailored content when it is helpful and relevant to their immediate needs. Digital marketers who can deliver content at the right time will easily outrank their competitors. Content marketing automation tools make this possible.